Imagine for a moment that you own a homesite in a beautiful gated community, and you have decided to build a spectacular high-end house there. It seemed like a great idea - especially when the market was booming. But now that your lovely home is complete, and you’ve had it listed with a luxury-specialist high powered Realtor recommended to you by the builder and developer, it sits… and sits… and sits… while you continue to make mortgage payments every month… eating into your profit!

Why, you ask, hasn’t the home sold? You’ve priced it where your Realtor told you it should be priced. Yet nothing. As important, the listing is about to expire, and you’re not sure what to do now!

This is exactly the situation in which one of our clients found themselves recently. The decision he had to make was critical - and would have a profound impact on his financial future! Decisions like this happen every day. Who will do the best job getting YOUR property sold?

The challenge in selling this particular home is that it is in a gated community that does not allow “For Sale” or “Open House” signs to be displayed. In addition, the entrance gates are not manned by a guard - it is an electronic gate with a telephone connection. Consequently, it is prohibitively difficult for prospective buyers to see the house without a prior appointment. Even holding an open house is difficult given the dual challenges of entry gates and signage! This is, of course, the reasons given by the previous listing agent when asked why the property didn’t sell.

This particular situation required something that most real estate agents don’t do, and the big real estate franchises don’t promote: thinking outside the box! This situation cried out for the results-oriented creativity of a small, independent real estate group like Price & Company.

We didn’t reinvent the wheel, but we were very creative in getting the word out – and the people in. The result? We sold the property in just under 90 days, for over 96% of the asking price.

How may we put our results-oriented creativity to work for you?