May 22, 2008

Media is Dead! Long Live Media!

Filed under: Uncategorized — Tags: — Richard M. Sander @ 10:43 pm

Sometimes it takes a really good writer to make clear what a mediocre writer has been trying to say all along.

I read this in Wired Magazine tonight and am pleased to credit them with this Yes! Yes! Yes! moment…

…We said that the Internet would erode Old Media’s monopoly on interpreting reality, and we were right about that. If you’re surfing… you’re not reading the paper edition of The New York Times. The result is imploding Old Media and exploding Google ad revenue… The purpose of media isn’t, ultimately, to inform; it’s to sell our eyeballs to advertisers. And how better to do that - if your monopoly is being eroded by this newfangled Internet - than to scare the (crap) out of us? Then, we’re so paralyzed that we stick around through the commercials. Faced with fierce competition for those eyeballs, Old Media is hawking the apocalypse. The world is inundated by war, poverty, destruction, fascist Republicans! It’s about to be swept away by tidal waves unleashed by melting polar ice caps! More on how this is humanity’s own fault - after the break.


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