When real estate was the hottest thing since sliced bread, everybody was watching the real estate reality shows, drooling over the easy profits that could be had - if only you would just get into the game. Two years ago, Flip This House produced an episode here in Myrtle Beach that featured this Ocean Boulevard home:

This home is located in one of the prime residential areas of Myrtle Beach known as the Golden Mile, but it needed some serious work. Among the renovations this house received were: new kitchen, new flooring, new landscaping, new exterior paint. Typical for the properties featured on this show.
As always, the episode ended with the ominous Open House, where they show many people viewing the property and then an update on the house. Normally, they discuss the price of the property, the cost of renovations, and the profit from the flip. This ending was slightly different: ‘Several of the buyers who looked at the home had high levels of interest and this home should be sold in the next few days.’
So what really happened after the cameras were turned off and the lights went out?
Purchase price on the property: $837,000
Renovations: Undisclosed (Requests to Trademark Properties were not answered.)
Original listing: $1,199,000 in November, 2006
Sold: $873,000 in February, 2008
Real estate commissions paid: $52,380
Final Result: Net loss of over $15,000 on price alone. Once we add in the estimated cost of renovation and fifteen months of mortgage payments, this flip was a flop.
We hear all the time about investors who are purchasing short sales or foreclosures and then spending tens of thousands of dollars on repairs or updates… and only after the repairs are complete does the waiting start. And more waiting. And the hemmoraging of profit.
Our approach is different. We work with our investors to invest into demand, and we walk the walk. I can show you the check for $5,000.00 my tenant/buyer eagerly paid in order to move into my home. Our ‘flips’ are engineered a year (or two) in advance.  Our tenant/buyers appreciate the transparency of the transaction. Our investors can count on locked-in profit. Everybody wins.
And every time I drive past this flop, I have to wonder… how many other quick-flip investors would be better off today financially if they were using our system? And how many more happy Myrtle Beach real estate homeowners would there be right now?