I know… I know… I’ve heard them all too… real estate brokers are dinosaurs… The internet will kill the traditional real estate model… people want to do it themselves… blah blah blah.
Here’s the real truth. 92% of all real estate buyers (and I believe that it is higher for Myrtle Beach real estate) begin their search online. And I say, “Have at it!” I am first in line to give prospective buyers access to as much information as they can swallow.
But when it comes down to making the deal happen, guess what? At that point, a little expertise is always a helpful – and often a money-saving tool.
The same is absolutely true for sellers. Many start with thinking, “I can sell this myself – I don’t need any help” and then go give it their best shot. Maybe the use some technology like craigslist or ForSaleByOwner.com.
Well, I’m here to tell you that, in real estate as in most other situations, you get what you pay for.
Want proof?
Oh, don’t you worry, I’ve got the proof right here.
Colby Sambrotto is a pretty bright guy. He had an idea – help folks sell their property without a real estate broker using the internet – and he clearly made a killing with ForSaleByOwner.com. He must have. His apartment in Manhattan is worth well over $2 million.
How, you might ask, do I know this? Simple. He tried to sell it on his own website. For six months. He even used craigslist and other websites to market the 2000 square foot Chelsea unit.
It didn’t work.
So what did he do?
Mr. Sambrotto finally stopped drinking his own Kool-Aid, and enlisted the help of a real estate broker, who gave him some honest advice you might not expect in today’s real estate market: raise your asking price.
So what happened? The apartment is now under contract for $2.15 million – at 6% commission. Mr. Sambrotto is going to walk away with MORE than his original asking price, even after paying his real estate broker. Think about that.
By the way, the story broker in none other than The Wall Street Journal.
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